Media Release
Wednesday 3 December, 2008
SKYCITY Adelaide Casino PR Announcement
Gray Management Group has been appointed as public relations agency for SKYCITY Adelaide Casino. The appointment of Gray Management Group continues SKYCITY preference for using
the best local talent.
SKYCITY General Manager David Christian said, “SKYCITY Adelaide Casino is excited to be working with the experience of Cathy Gray and Gray Management Group.”
He continued, “Gray Management Group will work closely with the local PR team headed by Derinda Brown and including JAM on repositioning of the SKYCITY brand."
Director of Gray Management Group Cathy Gray said, “Securing the account for SKYCITY Adelaide Casino is the cherry on top of a big 2008 cake! We have welcomed and joined with a
number of key national and local organisations this year and to finish off the year with the SKYCITY Adelaide Casino account is not only personally satisfying but is also representative of
our reputation and work within the market.”
"We are thrilled to be working with Derinda and the team from SKYCITY Adelaide Casino. GMG are looking forward to exploring the enormous opportunities available to SKYCITY Adelaide
Casino with regards to PR, and working with such an adventurous team,” said Cathy Gray.
Derinda Brown, Marketing Manager added, “As one of the largest entertainment destinations in Adelaide, we are excited to advance our Public Relations with Grays to communicate
more effectively with our customers.”
Gray Management Group’s mandate will also cover the development of a series of strategic campaigns around internal events, sponsorship, Skycity Adelaide Casino teams, community
services and experiential programs.
To download pdf, click here
The Advertiser - Adelaide Confidential, Saturday 2 August, pg 30 
The Advertiser - Adelaide Confidential, Friday 2 May
Independent Weekly - Pg 24 Friday 30 May
Inbusiness SA - April 2008
The Advertiser, Smart Money, 14 Jan, 2008
